Creating Campaigns
With the help of online and offline campaigns and WhatsApp Business, people can attract the right type of audience, discover their interests and discuss their brand with them. The campaign can be targeted at the required focus point and it will be accessible to all. This will help in creating a buzz and will generate more attention towards their brand. Businesses can find the area where brand engagement is less and accordingly campaigns can be done for a longer duration of time. For example BookMyShow partnered with WhatsApp business as their official ticket confirmation channel for the ticket buyers. Once the ticket is purchased, the user receives a M-Ticket containing a QR-code that is scanned while entering the theatre for the show.
Auto responder
Brands can use WhatsApp as a great marketing tool to communicate with their current and potential customers. Whenever any customer wants to connect with the brand, they will receive an automated message like thankyou after visiting us. With the help of WhatsApp automation tool, people can automate messages so that less human effort is employed. By using this feature, we can schedule the time and recipient to which the message needs to be sent. Automated messages can also be used to send personalised messages to customers wishing them on festivals, birthdays and anniversaries.
Notification, Promotion and Retention
By using WhatsApp for business, brands can use the platform to send periodic notifications to their customers who have opted for it. Messages like new offers, discounts, renewal and expiry of subscriptions, new arrivals of products and services and many other things can be sent from time to time. These messages help in keeping in touch with customers and also helps in increasing sales. You can also promote your brand by using WhatsApp status so you can reach a wider audience by broadcasting your product and services. Brands can also share links to their brand page or other event through which they can take customers to the intended page.
Expanding reach
With the help of WhatsApp Business, brands can reach out to new customers who are interested in their company’s products. You can make them sign up by providing them promotional notifications through other channels such as Facebook or the brand website. Once they subscribe to the WhatsApp promotions, you can inform them about offers and promotions just like in customer retention. Brands can keep their business logo as their profile picture on WhatsApp and periodically change the display picture to include promotional messages and discounts. By writing the brand name in the name field, customers will easily be able to identify the brand. With the inclusion of address and company working hours, customers can conveniently contact the firm to establish a primary connection.
Community forum
Brands can create a group with customers and experts for more engagement. This will help new and old consumers to understand about the brand, products and services as well as new arrival of the product. Everyone loves videos and memes nowadays. Hence sharing entertaining videos, promoting an event or a new product and creating memes to tell them about seasonal discounts is a better way to create an impression on customer’s minds. Brands can also do something innovative with audio clips such as theme songs for promotion of their products and services. But remember to keep memes, videos and audio clips short and impactful. We can connect WhatsApp to other such platforms like we can add WhatsApp numbers to Facebook and our brand page on Facebook through which people can reach us in a shorter span of time.
