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Why should a Travel and Tourism company automate its business?

Automation is, in a general sense, transforming the way we live. Right from the manner in which we communicate, work, socialize and the day-to-day decisions we often make. Flawless experience and quick service is everything. When it comes to travel, it is not the same anymore as it was a decade ago. Online bookings, instant assistance and safe travel arrangements have made the travel and tourism industry more efficient and seamless than ever before.

Chatbot automation is one technology that has significantly changed the functioning of the travel and tourism sector. Today’s millennial audience has a distinct style of travelling which often makes their needs and preferences highly unpredictable. In this case, a chatbot that can anticipate their decisions and choices based on their interactions with these travelers and their travel history can be a game-changer for travel and tourism companies

Source: Maruti Techlabs

These virtual travel agents can provide a lot many advantages to traveling agencies in order to turn the customer journey into a smooth ride that sometimes could be an uneven, distressing experience. It involves delegation of a number of day-to-day tasks that can be troublesome or time-consuming for human agents to handle alone.

Here are some key advantages of automation that show how traveling agencies can benefit from Artificial Intelligence and enhance their routine business processes:

Streamline Efficiency and Productivity

A Forbes report indicates that automating your business cycles can save between 40-75% of your overall expenses, inside a variable compensation period (extending from months to years). Redundant tasks such as booking, cancellations and resolving customer queries can easily be automated with the help of conversational bots. This provides businesses with plenty of time and accessibility to step away from repetitive duties and discover improvement areas to enhance their workflow. Travel agencies can save ample amounts of time and effort by avoiding long call center queues and reducing support cost at the same time with instant chatbot assistance. 

Improve Booking processes 

In today’s time, clients are always in search of the best arrangements and low costs to enjoy a vacation that does not burn a hole in their pocket. To fulfil their diverse needs and preferences, travel and tourism businesses need to stay at par with emerging technologies that can help advance their business to greater heights. Chatbots for travel agencies can generate more bookings by providing a personalised and seamless experience to users using natural language. This quick form of interaction can radically decrease business’ reaction time and expand offer viability. 

Increase sales

Travelers generally want to book travel accommodations, arrange tickets and resolve all their queries as quickly as possible. At this point, filling out long forms can prove to be an irksome task. In the event that customers wish to access information about flights, short-term stays, visit appointments etc, a chatbot can prove to be the best virtual assistant that can engage with potential clients and drive conversions efficiently. This expands the number of connected customers and by and large efficiency. Falling back on advanced and online media advertising efforts can likewise expand the quantity of leads your business gets and assist with client re-commitment and follow-up. 

Source: Emerj

Local guide for customers 

Travel and tourism companies can go one step further in providing flawless support to customers with the help of a smart virtual assistant. Chatbots can take the role of a local guide to familiarize customers with the delicacies of the place they are visiting. Based on the client’s travel history, tastes and preferences, chatbots can assist them when it comes to planning their itinerary, discovering new places or simply finding the best accommodation that suits the customer’s needs.

Reduce workload and support costs

When people travel with the help of travel agencies, they often have a ton of questions regarding their trip relating to booking confirmations, itineraries, local assistance and much more. Chatbots can efficiently handle the repeated requests of customers instantaneously thus reducing workload of employees and helping businesses save on support costs. Proactive travel chatbots are the best travel guides for customers and businesses alike as they can provide seamless travel assistance to customers and improve business metrics for travel and tourism companies. 

Conclusion 

We are in a fast-paced era of digital networks where large information, AI, computerized reasoning, and far-reaching frameworks are being used to automate business processes and improve operational efficiency. Chatbots can significantly soothe human agents from exhausting and dreary tasks – and improve results while customer service representatives focus on enhancing business growth and development.

In the traveling business, where the volume of data is generally huge and dispersed, across nations and even mainlands, travel agencies can’t risk committing errors as every day the competition gets fiercer. Automating regular business operations and combining data from different suppliers can provide the right opportunity for travel and tourism businesses to give their customers an additional degree of unparalleled customer support and care.

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