Social media, an indispensable tool of the modern generation, has brought about significant changes in the way people interact in today’s fast-forward world. With advancements in automation and technology, innovative digital tools are taking up more space than ever. Moreover, methods of communication have rapidly shifted to various online messaging platforms. Now, you can get to know all about another person’s life sitting miles away in the comfort of your home.
Distances have shrunk across the globe and small businesses are the ones who have made the most out of this evolution. By leveraging the power and reach of online messaging platforms, businesses of all sizes have found innovative ways to enter the lives of their customers in an impactful and cost effective manner. When someone mentions business or customer service in a digital marketplace, only two things come to mind. WhatsApp Business and Facebook Business Manager.
Although both the platforms operate under one parent company, both these applications offer distinct features and advantages. So without further ado, let’s dive into the specifics of both applications and help businesses decide which platform does their vision the most justice.
WhatsApp Business
Designed with the small business owner in mind, WhatsApp business is a free application that allows businesses to add another layer of personalized interaction by reaching their target audience through WhatsApp, one of the most widely used messaging platforms in the world. This app acts as a bridge between businesses and their current as well as potential customers while providing a host of different features to facilitate their communication.
Features
- Generate a business profile on WhatsApp to provide crucial information for your customers such as business description, email address, contact details etc.
- Highlight products and services and become an essential part of the digital marketplace
- Organize your contacts and conversations with a label so you never waste time in finding them later
- Create customized and automated greeting messages to welcome your customers and introduce them to your business
- Set up away messages when you are unavailable or unable to message so your customers are aware about the expected time of a response
- The Quick replies feature allows businesses to save and reuse frequently sent messages in order to save time and answer common questions easily and quickly
- Create an innovative catalog to showcase your products and services on a single platform
Facebook business
If you are on Facebook and have been putting off Facebook Business Manager just because you don’t exactly understand its working, worry no more. We are here to help.
Facebook Business Manager is a one stop shop that helps businesses to monitor their marketing and advertising activities on an online messaging platform that is used by over 1.3 billion users worldwide, Facebook Messenger. By managing your business tools, business assets and employee access to these assets on a single platform, brands can rely on virtual assistants or an agency to take care of their marketing efforts on Facebook.
Features
- Keep your personal account separate from your business account on Facebook to track progress
- Create independent ad accounts for different businesses/clients you handle and pay for ads through multiple payment mediums
- Allow limited, role based access to ad accounts if multiple subjects such as vendors, partners or agencies are working on a page or handling different assets
- Efficiently track Facebook Ad effectiveness and performance through various reporting tools and insights
- Display of only relevant information such as name, work email, ad accounts and pages for your coworkers
WhatsApp business vs Facebook business: Which is better?
A Business Manager offers a secure and reliable way to connect with customers and deliver services in a seamless manner. Both the online messaging platforms, WhatsApp Business and Facebook Business Manager are free applications that help brands to improve customer experience and consequently enhance lead generation and profitability. But which one of the two applications is best suited to align with your organizational goals and vision? Let’s compare and find out.
| FEATURE |
WHATSAPP BUSINESS |
FACEBOOK BUSINESS MANAGER |
| Reach | User base of over 50 million | User base of over 180 million |
| Approach | Customer centric approach to facilitate business-customer communication | Inclined more towards social media marketing |
| Ads | Ads are not permitted on WhatsApp (so far) | Creating and managing different ads and pages |
| Audience analytics | Can’t gather insight about target audience | Facebook pixel to gather data, track conversions and build more targeted audience |
| Set up | Easy to use and operate | Time consuming and complex setup |
| Account access | Account can be accessed only by the person using that business account | Assign roles to distribute account access |
So WhatsApp Business or Facebook Business Manager, which one is the better tool?
To be honest, there is no right answer.
If your priorities demand an inclusive platform that goes beyond regular customer service and takes other social media marketing elements into account, then Facebook Business Manager will serve your interests right. With its diverse features, wide reach and a huge user base, Facebook Business Manager has a plethora of functionalities for businesses.
WhatsApp Business is a more customer centric application for businesses to interact with their target audience and facilitate the trading process through an easy to use interface. It does not require much time or effort to learn and provides seamless customer support through notifications and updates to customers. If you are looking for a platform that can revamp your customer service and provide you the right edge over your competitors, then WhatsApp Business is the way forward.
For someone who isn’t well-versed with this application or its functioning, integrating it into your business processes can be tricky. Choosing the right WhatsApp Business Service Provider can go a long way in boosting business growth and development without having to get into the technicalities of it all. Whizard WhatsApp API is the answer to all your automation needs as it enables businesses to go beyond traditional customer service practices and introduces agility and flexibility to breathe life into conversations.
So, if you wish to manage your business operations more efficiently and leverage the power of one of the most widely used messaging platforms in the world to take your venture ahead, Whizard WhatsApp API should be your go-to place.