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All you need to know about WhatsApp Business API

WhatsApp is known as one of the most used messaging applications worldwide. But today the application has evolved as it is not just limited to personal use. Instead, businesses have begun to use the services of this instant online mode of communication to connect with their target users. Many small businesses use the WhatsApp Business app, a free tool that facilitates interaction between multiple parties in a safe and simple manner. But is there a limit to invention or innovation? The answer is no. 

WhatsApp Business API is a business solution provided by WhatsApp that helps companies and organizations of different shapes and sizes to engage, acquire and service customers on one of the most secure messaging platforms in the world. From one-way notifications like updating them with new services and products, shipping alerts, payment notifications, verification codes, appointments details, and boarding passes, WhatsApp API covers it all. As communication is the key to every enterprise, this API helps businesses to reach their target audience and build a valuable bond in this largely digital world. It delivers two-way customer conversation support and provides customers with all that they need.

The WhatsApp API helps businesses to respond to messages from users for free for up to a period of 24 hours. Though, after the consumption, a minimum cost must be incurred to send any more personal messages. This application provides medium and large scale businesses a common ground for communication with customers all over the world. Thus, one can connect with them on WhatsApp in a simple, secure, and reliable way and gain regular customers and clients.

BENEFITS OF WhatsApp Business API FOR CUSTOMERS

Let’s discuss some of the features of WhatsApp Business API that are useful from a customer point of view and how it will bring a change in the long run:

  • Allows customers from around the globe to reach you and grab exciting offers
  • It will help the customers to know everything from everywhere. 
  • The application is dynamic in real-time and thus it can be personalized with the customer needs or preferences. 
  • One can get full information about the new products or services with any notification regarding the appointments or verification codes.
  • WhatsApp API enables the business to have a brand value, which in turn helps customers to verify and have faith in the business’ abilities.
  • It provides 24 hours of services to all the customers around the globe.
  • It has allowed more customers to reach snap travel on the messaging app they prefer.
  • WhatsApp serves as a great channel for notifications like delivery alerts, purchase confirmations, and customer support. It also allows a more direct way to engage and deliver important details to the customers.
  • With end-to-end encryption and strict attention to protecting subscriber privacy, all the customer information is private and confidential which makes it beneficial for their safety.

After receiving customers, WhatsApp Business API allows developers to build new experiences that reach even more people in even more parts of the world and result in effective customer engagements. It’s immediate, more personal, and international in reach. And to top it all, it’s secured by end-to-end encryption. Thus, it’s a private source, real-time B2C conversation delivering platform.

Features of WhatsApp Business API

In today’s evolving era, people expect more interactive services, prompt replies and an interface that not only fulfils but also understands their needs. Let’s see how the WhatsApp API software provides opportunities for growing businesses and bigger companies to manage their conversations with their target audience. 

Track notification and replies

The WhatsApp API has enabled businesses to provide quick, consistent and customized replies to keep the business-customer interaction interactive and a lot less robotic. This helps them to build a factor of trust and mutual understanding among the customers. 

Provides superior brand connection and value

The application provides superior connection and engagements through customers to the companies, which not only enables them to convert it into positive leads but also helps them in tracking performance and widening their horizons when it comes to providing uninterrupted customer service support.

24 hours services to all customers

Another important aspect of this technology is the provision of 24 hour service. Having a customer care representative that tends to your needs patiently at any hour of the day is one of the biggest reasons businesses opt for conversational chatbots in the first place. This helps to build trust and confidence over every project, product or service. 

A good source for customer engagement

It is a good source of communication for businesses as well as their clients as it engages all the customers at the same time without any lag. Unlike human representatives who need breaks to keep themselves going, WhatsApp API is a software that never stops doing their jobs and sends programmatic replies without the constraint of time and place.

End-to-end encrypted conversations

One of the most important features is end to end encryption and a secure source of information. Many customers get concerned regarding their personal details and private data. Thus, it is always helpful to have a secure system which will save and protect data from unwanted leakages.

Quick and easy reply with various modes of communication

The API offers quick and meaningful access to pre-generated replies throughout the application. It provides different modes of communication like audio messaging, video presentation, and information sharing over WhatsApp which helps brands to showcase their entire catalogue of products and services to their desired set of audiences.

Increase brand connection and engagements 

Another important feature is increasing brand connection and engagements, which is a key function of WhatsApp Business API. It helps to generate leads and establish valuable business relationships with customers which help in widening the client base and overall brand reach.

Whizard WhatsApp API is a WhatsApp Business API that empowers businesses with a fast, customizable and safe method to interact with customers. Our chatbot solutions cater to the diverse needs of clients thereby delivering seamless chatbot integration to revolutionize business-customer interaction. 

 

Learn more about the steps to verify a WhatsApp Business account.

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