5 companies using conversational AI in their marketing strategies
The advancement of technology and services has resulted in an increase in new strategic planning and development among business enterprises, which has led to a surge in revenue and acquisition of customers and clients. Businesses have to make sure to be relevant with new trends in the market that have the potential of fulfilling the ever-evolving demands of customers. The improvement in technology has led customers to widen their needs and requirements, and to facilitate all of them, a company should regularly update its processes with new strategies and schemes. Taking into consideration satisfaction, then pops in conversational AI which in particular enhances customer engagement and reduces friction by making conversation safer and easier. Let’s get a closer picture of conversation AI and how different companies use it for varied marketing strategies.
What is conversational AI?
Conversation AI is the solution to many routine problems a customer or a user faces. With its varied features like twenty-four hours services and instant assistance to customer queries, it has become a survival kit for many reasons.
It has become a highly advantageous medium for all business to customers (B2C) firms whose customers seek assistance without any regard for time. It also helps businesses to get engaged with different clients and eventually convert them into potential leads. With NLP (Natural language processing) based systems, it has become more comprehensible and helps in solving queries within minutes. For a growing company or venture, it’s never too late to adopt conversational platforms for B2C projects. AI or conversational AI is mainly deployed to assist customers and to cater to their needs in a judicious manner. It allows companies to have a better experience and helps them to build a network of trust between their customers. The company gets different fruitful databases that can be converted into leads shortly.
Why are different industries using conversational AI?
Different industries and startups are using conversational AI for day-to-day operations due to its multi-functional approach and scope of growth. Some of them are:
- Lower cost and high productivity structure.
- Enhance brand image and value
- Improve employees’ experience and act as a guide.
- Increase engagement and help to make beneficiary leads.
- Helps in understanding customer’s desires and needs.
Companies using AI for marketing strategies
Lufthansa Group (Swiss and Austrian Airlines)
A good example of where Conversational AI is used is Lufthansa Group. They use AI-powered chatbots for all-around-the-clock customer support and to answer different customers’ queries. The so-called support agent Elisa, helps customers with all their questions and answers about refunds, re-bookings and day to day operations, which makes the agent customer-friendly. With chatbot’s implementation, their customer care services center can focus on wider expectations as all the repetitive doubts are cleared by AI. Some of the basic needs which they cater to are:
- Twenty four hours services
- A quick and precise response
- Builds trust and confidence
- Helps to understand customers’ desires and preferences.
If the digital assistant doesn’t know what to do next, it transfers the call to the person in charge. The bots are in continuous development and are made available for all people throughout the world.
GEICO (The Government Employees Insurance Company)
Whether one is looking for a website, webpage, or application, the virtual assistant of GEICO (Gabby) can quickly and easily direct you about the relevant information and solve most of your questions. The assistant is getting updated regularly as it learns from its user and customers. It is more useful within the customer portal, answering billing questions and fetching information on policy coverages. It has ‘human chatbots experience’ where it helps customers for their day-to-day operations, with twenty-four hours services it has become the need for so many people.
Woebot’s mental health chatbots
With Woebot, one can eliminate virtually all barriers which one can withstand daily, with AI-powered chatbots which use therapy tools centering around the principle of CBT (Cognitive Behavioral Therapy), DBT (Dialectical Behavior Therapy), IPT (Interpersonal Psychotherapy). The bots offer different forms of psychoeducation, make therapy services accessible and help their customers in addressing mental health issues effectively.
Boxed (SmartStockup Tool)
Another example is boxed which is a warehouse club for all retailers. It deals with consumable and more significant challenges to ensure customer welfare and development. Boxed asks different questions and answers to help its clients and customers understand habits and combines historical data on restocking habits.
Sephora’s Fashion Bot
Sephora is another important example of a brand that uses Conversational AI, it is the first retailer to get intact with AI and kit-based chatbots. By completing a short quiz with the help of the chatbot, its customers can become well versed with different types of product recommendations and services. It helps Sephora position itself as a friend for its customers and makes it easier to make different purchasing decisions.
Studies by the McKinsey Global Institute have shown that Conversational AI has increased the global GDP by 1.2%, which remarks no stopping back of this advancement. Conversational AI has become an important part of business and marketing for various companies and is one of the many ways which companies are using to deliver information and knowledge about their products and services.