ALL YOU NEED TO KNOW ABOUT WHATSAPP COMMERCE POLICY
WhatsApp is the most widely used messaging application in the 20th century. With its easy to use interface and diverse features, it is used by people for regular exchange of messages and leveraged by businesses to dispense important information to their customers regarding their services. As more and more businesses have included WhatsApp messaging in their marketing strategy, this platform is rigorously monitoring commercial activities with its WhatsApp Commerce Policy for businesses.
Wait, we have you all covered when it comes to commerce policies and new implementations. But before that, let’s discuss why WhatsApp is the best platform for sale and exchange of goods and services.
Why Sell with WhatsApp?
- In-built audience: There are more than 1.5 billion users using WhatsApp on a daily basis. This indicates that businesses will already have access to the existing customer base and an audience where they can share all relevant information and data if they choose WhatsApp as their preferred mode of sale.
- Easy promotion and awareness creation: You can use online advertisement and different promotional methods on the platform to create fruitful awareness about your brand and build long-term associations with your customers.
- Simple and easy to start: The application is easy to navigate and simple to use and with a few steps, one can easily start and go ahead with the process making it customer and seller-oriented.
- Promote your website’s products: One can share e-commerce site links and other different web pages with their customers to reach a more diverse audience without investing much in advertising. For further communication, businesses can get in touch with a large audience base just by sharing information about one’s website and webpage.
WHATSAPP COMMERCE POLICY
The WhatsApp Commerce policy is designed to govern or monitor the commercial activities of a business on WhatsApp. This includes whether they can sell their products within message threads, WhatsApp API templates and more. There are some key points that should be taken care of while doing online buying and selling activities, some are mentioned below:
- While offering different services and creating awareness, WhatsApp considers all messages, media, services, transactions, etc important documents. Transactions should have all important details like date, price, and applicable tenure.
- A seller and a customer are solely and wholly responsible for transactions between them. Whether it’s related to sales or providing any type of prior assistance to the seller.
- One is wholly responsible for withholding, reporting, sharing, and remitting for any monetary transaction or additional charges.
- The platform is not responsible for any processing payment and any information sharing among the parties.
Prohibited products and commodities
There are some products and services which are prohibited and cannot be ventured according to the commerce policy of WhatsApp.
- Drugs, whether prescription, recreational or otherwise
- Items related to paraphernalia and Tobacco
- Alcohol
- Ingestible supplements and unsafe products
- Weapons and ammunition
- Animals
- Adult services or products
- Body parts and fluids
- Medical and healthcare products
- Products with overtly sexualized positioning
- Real money gambling services
- Dating services
- Items that facilitate or encourage unauthorized access to digital media
- Digital and subscription services
- Misleading, offensive or deceptive, or maybe or are exploitative, inappropriate business models and products.
- A fake, virtual, and real currency
- Third-Party Infringement
Businesses that engage in the buying and selling of products and services that are prohibited according to the WhatsApp Commerce policy can still use the WhatsApp Business API provided they don’t use it for pre or post sale activities.
FEATURES OF WHATSAPP COMMERCE POLICY
Reliable Messaging: You can easily send bulk messages to their friends, family, and customers in a simple and easy form. With a proper internet connection, you can reliably connect with your customer’s family and relatives.
Group Chatting: One can create a group to get in touch with a larger audience and get in touch with relevant customers on WhatsApp. A group of more than 256 people can be created for further communication on a large scale.
On-going conversation: The conversation is ongoing and never-ending with WhatsApp, one can also connect to their computer and desktop through the help of the WhatsApp web and seamlessly sync all chats and conversations.
Voice your needs freely: Make sure to voice your needs and requirements freely and without any disturbance on WhatsApp. One can use voice messages and face-to-face conversations with their clients and customers as well.
Security by the end-to-end encryption: The most important aspect of WhatsApp is the end-to-end encryption all along with the conversation which makes it a safe and secure platform for all its customers, clients, and users. With its end-to-end security, all messages and calls are encrypted and are secured from any third party intervention.
Documents and photo sharing are made easy: One can share all important documents, data, photos, and videos to their potential customer by just clicking and tapping on the share to option. Even in a low speed and connectivity, you can share your desired message and go ahead with the communication, uninterrupted.
HOW TO START SELLING ON WHATSAPP IN MINUTES
- Download WhatsApp business app and complete all necessary information in your profile.
- Create product cards that you can share with your customers and clients for further reference and consideration.
- Encourage customers to avail different services and keep them informed of your product and service.
- One can also share relevant links which will direct customers to your webpage and sites.
Thus, if you are interested in getting your products and services out there among different groups and connections, be sure to connect with your target audience on WhatsApp. Also, it is important to be relevant and authentic with the customers’ policies and what product to sell and purchase. With different tricks and tips that adhere to the laid guidelines, you can achieve more leads and your customers will forever be satisfied with your service offerings.
If reaching customers through an integrated platform is your goal, Whizard API can help you reach your targeted audience in an effortless and efficient way. With our secure and reliable customer service approach, you can cater to your client’s needs and connect with over 2 billion active users using emerging technologies and automation tools.
Learn more about Whizard WhatsApp solutions in our ultimate guide for WhatsApp Business API.