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HOW WHATSAPP CHATBOT FOR NGOs CAN SCALE THE IMPACT OF THEIR CAUSE

When you set out to do good, technological challenges shouldn’t pull you down. Being accessible today is more relevant for organizations than it was before. If you can reach people, understand their needs and send your message across efficiently, then half of the marketing battle is already won. Artificial intelligence is a powerful tool to achieve just this.

In today’s world where connectivity is key, AI-powered chatbots have made it easier for non-profit organizations to scale their impact and reach more people than ever before to spread awareness about their noble causes. This technology is not just helpful for efficient communication but also aids in fundraising activities, assistance in education and much more. A WhatsApp chatbot’s ability to engage in meaningful conversations with clients and maintain a sense of privacy at the same time is what sets it apart from other conventional modes of business-customer relationship. 

Many non-governmental organizations, that are also non-profit organizations, have been leveraging chatbot technology to make their workflows faster and more efficient. Chatbots have a plethora of use cases which makes them one of the best and most cost-effective modes of communication for NGOs. 

What is the role of chatbots in NGO?

When it comes to creating a social impact across borders, technological and language barriers can affect an organization. While gathering information, making contacts and generating leads, it often becomes an arduous task to analyze the data manually. This is where chatbot automation comes in. A chatbot for NGO has the potential to automate the workflows of the organization and evaluate problem statements to offer customized services to their clients. 

Especially in case of large campaigns where organizations need to analyze bulk data and require a large support base, chatbots come in handy. They are virtual service assistants that provide a low-cost and interactive customer experience to help a targeted audience get exactly what they need. 

What are the benefits of chatbots in NGO?

Gather contextual information

Collecting data on the ground level can be a pretty challenging task. This can be made easier with the help of a chatbot for NGO. Organizations can gather information by positioning a chatbot as the first point of contact and sending well-designed surveys and data collection forms through WhatsApp. This will help them collect  relevant information from a wider and more distinct audience base in a relatively shorter span of time. 

Analyzing audience insights

Once the data is collected, the next logical step is to mine the data and analyze it to draw inferences on user behavior and their preferences. Chatbots can effectively provide non-profit institutions with enough insights that can help them to create information dashboards. Based on the customer insights, organizations can also customize their offerings to offer a personalized support mechanism.

Provide rapid customer support

Non-profit organizations support various causes and conduct different types of activities to propagate their thoughts. In order to make their clients aware of these causes and clear any apprehensions that they might have, there needs to be a clear and fast line of communication. A chatbot for NGO can start and maintain the flow of communication thereby making it easier to provide rapid customer support over a social channel used by over 2 billion people all over the world.

Connect to a targeted audience

A chatbot is not just an automation tool that makes workflows faster and easier to handle. It is a virtual assistant that converses with real clients by imitating human-like conversations and understanding their needs in depth. Having multilingual abilities, a WhatsApp chatbot can converse with people irrespective of any time, distance or language barrier. This helps organizations to send their message across in the demographics they wish to target. 

A non-profit organization works with a mission and vision. In order to realize their full potential and the effects of their toil, taking the help of technology can elevate the areas of their operations starting from the most basic level. A chatbot for NGO is a step forward in the direction of seamless communication and efficient customer support. If yours is a non-profit organization that wants to reach more and more people for their noble pursuits, Whizard WhatsApp chatbots are a great way to move ahead.

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