FACEBOOK CHATBOT: AN INTRODUCTION TO FACEBOOK MESSENGER BOT
In recent times, chatbots have become wildly famous. The buzz is everywhere. From creating an efficient and seamless system of customer care support to actually replacing customer care representatives, AI-powered chatbots have been receiving their fair share of publicity. With major industries turning to automation solutions to fast track their organizational workflows, there is an increased amount of focus on Facebook Chatbot or Facebook messenger bots. And rightly so.
So what exactly are Facebook messenger bots and how can they make a difference in driving business growth and development?
In this blog, we will cover the following topics.
What are Facebook messenger bots?
- Automate regular tasks
- Fasten the purchase process
- 24X7 client servicing
- Identify and engage leads
What are Facebook messenger bots?
A chatbot is an automated messaging software that leverages Artificial Intelligence to interact and engage with customers online. From a customer point of view, this tool helps them to connect with brands on a more personalized level and seek customer service assistance in a faster and simpler way. And when it comes to brands, they get the power to reach billions of customers and promote their products and services through instant messaging platforms like Facebook.
According to the Statista Research Department, “There are over 290 million Facebook users in India alone, making it the leading country in terms of Facebook audience size.” Chatbots have been around for quite some time, in some form or the other. With Facebook being the most popular social media platform worldwide, Facebook messenger bots have solidified their position in the automation segment of customer service.
Facebook messenger bot is an automated chatbot that significantly enhances messenger experience and enables businesses to reach out to their customers on a platform that they are already familiar with. This not just gives them an advantage in terms of a wide audience base, but also helps them to improve user experience with rich messages and interactive chat replies.
If you are a business owner, then Facebook must already be a part of your marketing strategy. But a Facebook messenger bot is the tool that can help you scale that strategy manifold.
Why Facebook messenger bots?
According to Business Insider, Facebook is the 3rd most used app in the world, used by over 68% of the users. Furthermore, people exchange almost 2 billion messages with different businesses on Facebook messenger every month. This clearly shows that the platform has a significant hold over its audience base and offers a great advantage to multiple businesses when it comes to targeting a diverse user base.
Businesses of all shapes and sizes can benefit from the multiple advantages Facebook messenger bots have to offer. Here are some of the reasons why you should consider deploying the bot for your business.
Automate regular tasks
One of the most sought-after advantages of a Facebook messenger bot is that it enables businesses to make the most of their time, effort and money by automating day-to-day tasks. With a well-designed bot, your business can offer purchase suggestions, answers to commonly asked questions, account status information and much more on a single platform that their target audience is already familiar with. Moreover, automating workflows can help your team to devote their time and expertise to more high-priority tasks without any interventions.
Fasten the purchase process
Although the responsibilities of an automated chatbot software is similar to that of human agents, their functionalities and advantages surpass the capabilities of regular customer care executives. One of those merits include expediting the purchase process for customers. Instead of sending promotional emails or notifications, a Facebook messenger has a far superior click open and click rate which makes the platform suitable for ecommerce businesses to reach out to their customers and service their needs online. Right from the start of a customer’s purchasing cycle, a Facebook messenger bot can guide them throughout the entire process, provide personalized recommendations and ask follow up questions to drive sales and enhance customer experience.
24×7 client servicing
Whether you are an ecommerce business or an entertainment or digital service provider, a Facebook messenger bot can provide uninterrupted customer service all day long. Unlike a human agent, AI-powered bots can function without taking breaks and provide quick solutions to customer queries thereby making user experience dynamic and faster than ever before. This not only helps businesses to be present for their customers whenever they need but also allows customer care representatives to take up more urgent tasks rather than answering repetitive queries and utilize their potential in further business development.
Identify and engage leads
A Facebook messenger bot helps businesses to identify leads by becoming the first point of contact for customers and interacting with them online to understand their requirements. By just having a simple conversation, chatbots can get insightful data about customer needs and preferences. For example, an Ecommerce business can ask their customers questions about their clothing likes and dislikes and accordingly recommend products that would suit their needs. Furthermore, they can also re-engage with the clients after the purchase and send them relevant notifications about new products, events or reminders. Thus, these bots offer interactive customer experience and process sales in real time without making the shoppers leave the chat window.
A Facebook messenger bot has all the benefits of a traditional email, mobile apps and customer care representatives. Their multifaceted approach gives brands the required edge to scale their business and use Facebook messenger to the best of its advantage. So are you ready to elevate your Facebook marketing strategy with an efficient Facebook messenger bot?