Real estate is one of those businesses where communication plays an important role. But when it comes to investment in real estate, not all people who contact agencies are qualified leads who have a sure shot chance of buying a house. This becomes a mundane task for businesses as brokers have to burn through their time while responding to basic, repetitive inquiries from customers who might be miles away from signing an agreement.
This is precisely where chatbots come to the rescue. By employing conversational chatbots, real estate businesses can qualify leads, send meeting notifications, increase overall sales, improve commitment and increment deals at a much faster pace.
In the real estate business, lead generation becomes a difficult task in view of the intricacies in this line of business. Investing in a property is a time-consuming and costly affair with buyers and brokers, both, utilising their precious time and efforts in finalising the perfect home. A great deal of effort goes into the cycle of lead generation exclusively as it requires investment of some form to sort out what the brokers have to bring to the table and what the client is searching for. A chatbot for real estate can prove to the best tool to save crucial man hours as this smart technology can efficiently automate routine business processes such as query handling, regular follow-ups, all time assistance and much more.
The AI chatbot market is expected to grow to a whopping $5.6 billion by 2023.
Business Wire
Here are some reasons why chatbots can be used to boost sales in real estate operations.
Better Engagement
Texting is comparatively a less troublesome task than being on a call with a customer care representative for long hours. A recent study found that about two thirds of customers would prefer switching to a company that offers messaging service as a means of communication rather than talking in a call centre. Chatbots are the answer for businesses who are looking to improve their communication channels in order to make them more fast, efficient and user-friendly.
Conversational bots can hold human-like interactions with current and potential clients and ask them basic questions about their interests, preferences, contact details and other important information to get a better view of their needs. This can help real estate businesses to enhance engagement and offer personalised services to cater to their client’s specific needs.
24×7 accessibility
Human agents have time limitations which makes it impossible for them to stay accessible to the client for the entire day. With chatbots in the real estate, businesses can become accessible at any time of the day as virtual assistants don’t take time off from work .Hence, client’s inquiries can be tended to even outside of operational hours.
Quick response
A chatbot can answer the customer’s inquiries quickly by means of online media and popular messenger applications such as WhatsApp or Facebook Messenger. Chatbots have the ability to reduce client assistance costs by about 30%. Now, customers don’t need to sit tight for answers from a human specialist about their premium in a property as businesses can leverage chatbots to handle customer queries and assistance.
Consumer-specific targeting
Not every person is searching for a similar kind of apartment or property type. Chatbots are a critical component here in giving the client precisely what they are searching for by examining the user through a progression of inquiries and offering pertinent data in an intelligent way. This is a glaring difference to conventional strategies for collecting user data which thus keeps the client connected till the very end of their journey.
Tap younger clients
Studies show that a greater part of recent college graduates like to contact brands through live talk as opposed to telephone. This is crucial data for realtors on the grounds that, in 2018, twenty to thirty year olds made up 37% of every private purchaser. By using a chatbot, businesses get an opportunity to interface with a wider segment of clients which can help them to gain a competitive edge over companies that haven’t changed their offering techniques for quite some time.
Easy follow ups
You can empower your chatbot to send mechanised follow ups to potential clients through mediums including email, web-based media, couriers, or even SMS. It’s much easier with chatbots, imagine doing all this work manually!
A real estate chatbot will not replace your best specialists. But it will surely give your customer care team a head start and more opportunities to make better relationships with clients. This will invigorate your representatives and help more individuals discover a place to call their home!