WhatsApp has gained significant popularity as it has become the go to app not just for individuals but for businesses as well. Due to its simplistic design and user-friendly interface, the messaging application has gained massive reach and engagement. WhatsApp as a marketing tool has managed to create an omni channel world where people can engage in group texts, share photos as well as videos, send/receive documents, and simultaneously engage in private, secure conversations anytime and from anywhere in the world. In today’s interconnected world, people want to engage with their favourite brands the same way they connect with their loved ones. What better way to drive effective customer engagements and build new experiences than to interact with prospective customers on the messaging channel they love the most?
58% of all WhatsApp users use the app several times a day. Estimates suggest that an active user checks WhatsApp at least 23 times a day
Freshworks
WhatsApp has modernised itself with the varieties associated with business communication. Here are 5 ways how your business can benefit from WhatsApp marketing:
Better Customer Engagement
Client commitment is fundamental for any kind of business when they start using WhatsApp. A growing trend that has gained momentum over the past years is the use of business messaging for the purpose of conversational commerce. WhatsApp offers a direct communication channel to connect businesses to their clients and provide automated customer service support. As mobile users are expanding enormously, companies can use WhatsApp marketing and get an opportunity to connect with their target audience to produce the best leads for their business. With the assistance of WhatsApp marketing, businesses can easily answer product or customer service-related queries with efficient, contextual messages.
Better promotions
WhatsApp is a sublime tool for popularising new varieties of your items or offers that are accessible at discounted rates. Inventive short detail can be sent by you alongside computerized pictures or recordings of your product including headings concerning the item use. The interaction is comparable for publicizing where you can share catchy e-handouts of your company, your significant service with the help of WhatsApp. You can likewise share them through TV or radio ads. You can command the notice of your customers by changing your status and displaying pictures for promotional purposes of a particular product or service.
regular Reminders
WhatsApp for business allows real-time direct communication which allows businesses to send important alerts and reminders to their current and potential customers. For instance, WhatsApp business can be utilised to send the status of flights, crucial reports, booking confirmation details and much more. As the app also supports multimedia content, businesses can also share videos, audio, links, catalogues etc with their clients to facilitate a smooth flow of communication.
GLOBAL CONNECTIVITY
Marketing is all about people and communication. WhatsApp marketing allows businesses to connect with their customers on a global level. Being a free messaging application, WhatsApp has become one of the most widely used apps for personal as well as business communication. Along these lines, your product and services can reach a huge number of people which is probably the best advantage of WhatsApp promoting. If businesses want to step into the global market, WhatsApp marketing for business is the best communication to do so.
BUILDING BRAND CONNECTIONS
Direct and personalised communication with your clients helps you to understand their precise needs and preferences. Answering client inquiries efficiently brings a factor of trust to clients as you will be considered as a quick-reacting business in their view. WhatsApp marketing enables businesses and customers alike to reach out to each other and fulfil each other’s expectations in a subtle manner to drive customer engagement and also build meaningful brand connections.
conclusion
In recent years it has been seen that customers are more willing to connect with brands than at any point in these times. The increasing use of messaging apps, chatbots, and so forth are incredible examples of this renewed method of communication.
The best way to utilise WhatsApp viably is to focus on quality collaborations. Do not mishandle the relationship simply by spamming your clients with content. Measure the impact of communication so that you can persistently figure out how to bring value, and keep in mind the individual on the opposite side can delete your message or block you in a flick of a second.
WhatsApp is the ideal tool to contact your users, build an association, advance your image or potential product and services, and interact with your crowd in a consistent manner. What’s more, it is practical, and you can begin instantly by employing WhatsApp business as part of your messaging and marketing strategy. Begin drawing in with your clients and embark on a journey of driving leads in a totally transformative manner.