Do we really need to introduce you to WhatsApp? It is literally one of the most popular messaging apps which has developed its own personality over the span of a few years among users from all over the world. The application primarily provides free messaging service along with other features like voice calls, videos calls, voice messages and more. You can share photos, videos, current/live location, documents, audios and now with the recent update, people can also transfer money online.
With its ever increasing popularity in the digital world, it is pretty evident how dearly this messenger is loved by everyone. Be it family, friends, colleagues or complete strangers, WhatsApp is one online messaging application that has found its rightful place in every individual’s mobile device. To make it clearer, we have collected some statistics that perfectly define its position in the global market.
Number of WhatsApp Users Worldwide
It has effectively reached more than 2 billion users around the world. The numbers are expanding consistently. There is no generation that you’ll not find on this app. From our teenage cousins to our grandparents, everyone is part of this club. After all, someone has to keep the family group running! Not only this, after the lockdown when the world was shifting online to work from home and online school/college classes, this application proved to be an integral part of it all the way.
WhatsApp’s Popularity
It is one of the most well known messaging applications out there, with over 2 billion monthly users. This is much more than the second most popular application, i.e. its parent firm, Facebook Messenger, with 1.3 billion monthly users.
It is a big deal in itself to reach this mark considering it is prohibited in China, a country with 18.47% share of the world population. Before it was prohibited in 2017, there were around 2 million WhatsApp users in China. Other applications like WeChat, Snapchat, and so on, are at an absolute disadvantage contrasted with its popularity!
WhatsApp App Downloads
A single-day’s most downloaded hit for WhatsApp was recorded at over 450K application downloads in January 2021. Subsequently, in April 2021, WhatsApp downloads were 13million! (Sensor Tower, 2021) Without a doubt, it is the most downloaded messaging application and also the most downloaded application on the planet.
WhatsApp Usage by Country
India has the most number of WhatsApp users at 390.1 million. The number is increasing at a pace of more than 16.6% consistently. In second place comes Brazil, which is way behind at 108.4 million customers. The reason behind India’s high numbers is its prominent population. For Brazil, it is WhatsApp’s effective penetration working in support. With about 75.1 million users, the application usage in USA is in third place, which is quite surprising as Jan Koum, the founder of the company, hails from America!
Interesting fact is that it is available in 40 languages for iPhone users and 60 languages for the android users. This provides a clear indication about its admiration in so many countries and its people.
WhatsApp Business
The WhatsApp Business application, WhatsApp Business, was introduced in 2018. It got incredible acknowledgment among the Business Community and by 2019, it had more than 50 million organizations utilizing it!
The application is accessible for both Android and iPhone users. Around 175 million individuals send messages to business accounts every day, as per WhatsApp. These figures show how individuals are reacting enthusiastically to this new drive! And after the introduction of the payment feature, it has become all the more important for people who use it exclusively for business purposes.
Messages exchanged through WhatsApp Daily
It accomplished the figure of 1 billion messages per day in October 2011. It was at 55 billion messages per day in July 2017. In May 2018, it stood at 65 billion messages per day. As per a December 2020 tweet by the head of the company, the application reached per day message tally of more than 100 billion! It is indeed a milestone for the company. It does not come as a surprise when compared with the total number of users worldwide.
WhatsApp Users’ Age
According to Statista, in Germany, 97% of people between the ages of 18 to 29 years use WhatsApp. At the point when they use it, it becomes helpful for their parents, grandparents, family members and colleagues who leverage its connectivity to interact with each other for various reasons. 93% of 30 to 49 year old Germans who are on the internet use this messenger app as well. This is some crazy degree of usage there!
In the US, 44% of users are between 18-24 years. In India, 55% of users are 18-34 years of age as per Oberlo. If we look at it, there is no generation that is left untouched by the impact of this revolutionary messaging application. Such is the power and reach of this app in people’s lives.
WhatsApp Status Usage
It came with a multicast message in 2019. People could share 24 hour stories in their statuses, just as they did on Instagram. From that point on, it has become a widely used feature among users. As per Statista, around half a billion accounts were utilizing this feature in 2019. It is getting popular at a rapid pace!
These statistics shed light on different facts and figures related to the application to give you a more comprehensive and clear understanding so that you could understand and use these statistics effectively to scale your business on WhatsApp. Undoubtedly, WhatsApp has been a game-changer in the messaging world!