HOW TO VERIFY WHATSAPP BUSINESS ACCOUNT STEP BY STEP
Businesses of all shapes and sizes are moving towards a communication system that uses automation to interact with current and potential customers. In order to establish a trustworthy relationship with the audience and streamline processes to minimize human involvement, small as well as medium scale businesses have turned to a platform used by over 2 billion people in the world, WhatsApp Business. This versatile application helps businesses move closer to their customers by meeting them on their most preferred messaging platform i.e. WhatsApp.
In order to become more than just a messaging platform for people, WhatsApp Business offers a diversified range of functionalities to form a more inclusive method of interaction between businesses and their target customers. This application makes it significantly easier for brands to increase their reach, highlight their products and services and meet customers on a platform where they feel the most comfortable. But is creating a regular WhatsApp Business account enough to scale your business to greater heights?
Downloading the WhatsApp Business application, registering your business credentials and verifying your phone number might be enough to fulfil the needs of a small business. But when it comes to medium and large scale enterprises, the coveted green tick is something every business craves for. It signifies authenticity and conveys a feeling of reliability when it comes to trusting a business or its products and services.
The Green Tick of Trust
In the online world of communication, trust plays an important role in establishing meaningful relationships. Especially in a time when duplicity is rampant, social media platforms like WhatsApp are devising ways to introduce a factor of reliability into their interactions. WhatsApp Official Business Accounts are designed to assist users in identifying brands that are authentic. Additionally, a green tick beside their names is a sure shot way of knowing that they deliver what they claim.
Even if your account is not verified, you have access to other Business account features. But then, what’s the point of getting your business verified? The green check mark is a sign of trustworthiness and credibility. WhatsApp doesn’t provide this checkmark to every business that wants to get verified. It has reserved this facility for select, reputed organizations. This Green tick of trust helps businesses to stand out from the crowd and become all the more recognizable for their target users.
Step by step verification process
Sign up with a business solution provider (BSP) like Whizard
The first step towards verification includes signing up with an authentic WhatsApp Business Service Provider like Whizard. A BSP is a third party solution provider that helps a business to communicate with their target audience on WhatsApp and enables them to send and create time-sensitive, personalized messages in an efficient manner.
Create a Business Manager account
Next step is to create a Business Manager account. For your BSP to initiate the verification process for your business, you are required to create a Facebook profile so that you can use your Facebook username and password to log into your WhatsApp Business account. By creating an account through the Facebook Business Manager, a tool that assists you in organizing and managing your business, the login process becomes more secure than ever.
Give your Business Manager ID access to the BSP
In order to proceed with the verification process, you need to give access of your Business Manager ID to your BSP as well. You can do so by going to your Business Manager’s Business Settings. There, you will come across an option named Business Info, under Business Manager Account Name. When you find it, you can mail your Business Manager ID to your BSP easily.
Allow the BSP to send messages on your behalf
Once your BSP has your Business Manager ID, they would require your consent to send and receive messages on your behalf to communicate with customers. You will receive a “Messaging on behalf of” request on email and Business Manager platform through your BSP accepting which they will gain the authority to interact and send automated messages to your customers. You can give your consent and approve their request by going to Business Settings and clicking on the Requests option, under the Received tab.
Verify your business, policy, and display name
The last step involves verifying your Business name and policy in the Business Manager so that WhatsApp can deem it authentic and genuine. The verification process will only start once you have approved your BSP’s “Messaging on behalf of” request. You can initiate the account verification process by going to Business Settings and then clicking on the Security Center option, under Verification. Finally you can choose the Start Verification option.
Once the company’s contact name has been registered under the official Business account on WhatsApp, you might not have the option to change it without losing your verified status. Also, you must choose a display name that complies with the guidelines set by WhatsApp Commerce and Business policies.
When you are done filling in your business details, select the business type, enter your phone number and type in the verification code sent on your mobile number via text, call or email. Submit it to finish the verification process and send the first text towards a better future.
WHIZARD – the bsp of your choice
As one of the leading Business Solution Providers, Whizard WhatsApp API works in the direction of providing efficient and effective automation solutions and delivers a seamless integration for brands to achieve their desired results. We are here to revolutionize business-customer communication to make contact easier, efficient, and more accessible than ever before. So why not take advantage of Whizard’s advanced capabilities and transform your business like never before? Get your WhatsApp Business account verified with Whizard and witness the growth of your venture with eyes wide open.
Learn more about ways in which your business can benefit from WhatsApp Marketing.