WHATSAPP BROADCAST VS WHATSAPP GROUP
An application that is widely used by businesses for daily conversation is WhatsApp and it has been around and heard about for a long time. Quite easy, effective, and convenient to use for students, customers, and the general masses, WhatsApp is one application that everyone is familiar with. It is used for one-to-one communication with end-to-end encryption.
Whether it’s WhatsApp Broadcast or WhatsApp Group, they both are powerful features with their respective roles. Though they might look and sound similar, both have their own purpose and specifications. Where one allows multiple people to interact in a single window, the other lets one interact with multiple people at the same time without any compromise for privacy.
WhatsApp Group
WhatsApp Group is mainly used as a chat room, where people can communicate and connect without any barriers. All the people who are added to a particular group can share photos, videos, and relevant information with one another. It is a feature that bridges the need to communicate the same thing with multiple/mutual friends.
Here one can make plans, discuss important topics, celebrate birthdays and events through this feature. One can also share stickers, Gifs, location, and more with their friends and family through WhatsApp groups. They are mainly used for business and office work on a daily basis and allotment of duties among colleagues. With friends and family members, the WhatsApp group is used to chat and share memories. A user can also create a free WhatsApp Business group to offer different discounts and promotions to their customers and clients.
WhatsApp Broadcast
A well-known feature of WhatsApp is WhatsApp Broadcast, it is mainly used to share private messages to a selected set of recipients or friends. One can share media, location, photos, information, and data with their friends, customers, and family through this feature. You simply need to select the group of people you want to share the information with. Though you’ll share the data in one go, the recipients will receive the information in their private chat windows.
What is the difference between WhatsApp Broadcast and WhatsApp Group?
There is a significant amount of difference between these two features of WhatsApp. There is a difference in people getting to know your recipients, and the number of people that can be added to the list, which are all provided below:
The number of people which can be added
In a WhatsApp group one can have not more than 256 participants, whereas on WhatsApp Broadcast there is no limit on the number of people. One can definitely create more than one group and broadcast for daily work and better functioning.
The Admin of these features
In a WhatsApp Broadcast, the one who is sharing the message can be termed as an admin. On the other hand in groups, people who create the group, with the ones who are added as an additional admin can be designated for the same. The main difference is, in groups, you can point out and know and choose who the admin is.
Chat history or chat backup
In broadcast, all the messages and media are added in one to one chat, which is automatically added to the history. On the other hand, group chats are saved in the same message window, wherein additionally one can save a message on a WhatsApp group by marking it a star.
Send messages and media
Another important distinction is who can share messages and media. In a WhatsApp broadcast, only an individual who has created the list can share the message. On the other hand, in a group, everyone can share messages and media unless it’s restricted to only admins.
What if someone’s blocked?
In WhatsApp Broadcast, any further messages won’t be delivered to the reader if they block you at any point in time. On the other hand, in a WhatsApp Group, a person will be able to see everything you send, even if you have blocked that person on individual chat. The same will happen, when you block them on the WhatsApp group.
- Acts as an excellent marketing tool
- Enhance customers experience and increase satisfaction
- Helps in sharing information easily and quickly with a large set of people.
- Messages are shared easily in between a group of people.
- You can customize the name, icon and working of the group chat.
- Offers unlimited messages and free sharing of data with no hidden cost.
Most of the WhatsApp users are more familiar with WhatsApp Group than WhatsApp Broadcast. In a way, sending a message through WhatsApp broadcast is like sending a BCC email.
If you wish to know more about how WhatsApp Broadcast can be used to scale your business, read WhatsApp Broadcast for Business.