Best Influencer Marketing tools in 2025

We are living in 2025 – the era of Artificial intelligence where all types of business and industries are striving to adapt AI powered technology. As per the McKinsey Global Survey 2025 84% of global businesses report having integrated AI in at least one business function.

Similarly, the Marketing and Adtech industry has an 82% AI adoption rate. Even marketing companies are also automating the influencer marketing efforts by creating AI powered influencer marketing tools.

Here are some examples of the best influencer marketing tools; Viral Pitch, Brinfer, Favicon, Meltwater, Later, Qoruz and many more.

These top influencer marketing tools not only automate influencer marketing efforts but also manage end-to-end campaigns. They include smart influencer discovery, automated outreach, end to end campaign management, payment processing, agreement handling, and auto-generated campaign reports  all within a single, comprehensive platform.

Stay tuned to explore the list of top influencer marketing tools in 2025.

As per the Hubsport report 78% of marketers use AI-powered influencer marketing platforms to manage influencer campaigns in 2025, compared to just 38% in 2022.

List of Best Influencer Marketing Platforms in 2025

1. Viral Pitch

Viral Pitch is the best influencer marketing tool that offers AI powered influencer marketing tools that helps to automate the end to end influencer marketing efforts, beyond that Viral pitch tool also helps in script writing, content idea, planning and many more.

Let’s explore viral pitch features in detail 

Smart Influencer Discovery

Viral Pitch helps you find the perfect influencers using artificial intelligence. Instead of manually searching on social media, the platform automatically suggests influencers who match your brand’s target audience, content style, and engagement quality. It even filters out fake followers so you only work with genuine creators.

Smart Outreach

Reaching out to influencers can be time-consuming, but Viral Pitch makes it easy. It sends personalized messages to influencers on your behalf, follows up automatically if they don’t respond, and keeps track of who has replied. You save hours of back-and-forth communication.

Automated End-to-End Campaign Management

From the beginning to the end, Viral Pitch manages the entire campaign. In one location, you can draft a brief, select influencers, authorize material, and monitor the effectiveness of your campaign. Spreadsheets and tool swapping are not necessary. Everything is mechanized and streamlined.

Payments and Agreements

Handling payments and contracts manually can be a headache. With Viral Pitch, contracts are generated automatically, influencers can sign digitally, and payments are sent securely through the platform. It’s fast, safe, and ensures everyone is on the same page.

Auto Campaign Report Generation

Viral Pitch influencer marketing dashboard keeps track of everything in real time when your campaign goes live. It displays the number of viewers, the level of interaction, and the performance of each influencer. No Excel or manual tracking is required because all of this data is combined into an understandable report.

Zalo and WhatsApp Integration

One of Viral Pitch’s unique features is that it connects with messaging apps like WhatsApp and Zalo. This lets brands talk to influencers where they’re already active, making communication faster and more convenient, especially in regions like India and Southeast Asia.

2. Brinfer

Brinfer helps brands discover, connect, and collaborate with influencers across various platforms. It offers AI-based influencer search, campaign management, and performance tracking. The platform supports real-time analytics and simplifies influencer engagement for both small businesses and large agencies.

3. Favikon

Favikon is a creative influencer platform focused on building brand stories through curated creator collaborations. It supports campaign planning, influencer matching, and content management. Known for its visual-first approach, it helps brands create authentic influencer-led campaigns.

4. Meltwater

Meltwater is a leading media intelligence and social listening platform with influencer marketing features. It allows brands to discover influencers, track media mentions, and measure campaign impact. Its strength lies in deep analytics and cross-channel campaign insights.

5. Later

Later started as an Instagram scheduling tool and has evolved into a full content marketing platform. It now includes influencer discovery, UGC (user-generated content) tracking, and brand collaboration features. Ideal for visual platforms like Instagram and TikTok.

6. Qoruz

Qoruz is an India-based influencer marketing platform that offers influencer search, audience analytics, and campaign tracking. It gives detailed data like audience age, interests, and engagement rates. Qoruz is widely used by Indian brands for precise targeting and campaign execution.

Let’s Compare these tools which one influencer marketing tool is the best 

Conclusion

When comparing the top influencer marketing platforms –Viral Pitch, Brinfer, Favicon, Meltwater, Later, and Qoruz it’s clear that Viral Pitch stands out as the most comprehensive and automation-driven solution. With smart AI-powered discovery, automated outreach, seamless campaign management, built-in payments and agreements, and unique features like WhatsApp/Zalo integration and affiliate dashboards