“If you are not buying the product, then you are the product.” This was the initial strategy of WhatsApp while launching the WhatsApp application, before making people crazy for this very communication tool.
The whole globe showered its love on this free application where you don’t have to be bothered about advertisements, games and other unwanted pop ups. It is a smooth running app where you can connect with people in the way you want to and also in the way where almost all your senses can participate in communicating, with the help of features such as voice messaging and video calls. All you needed was the tiny amount of bytes to be spent worth of negligible pennies.
So, it was the initial logic of WhatsApp in which the app has given the taste of a smooth run.
Now, here comes the next level in which, supposedly, the world is suffering from lack of privacy. Of course, no one wants to tell you what is the color and size of their inner wears until you are his/her better half or someone in the context. In a country like India where almost everyone loves to be social (of course we are dravidians) and wants to share the secrets (of course of others) leaded to the WhatsApp campaign ‘it’s between you,’ in which the app is impressing users with its encrypted service, which terminates the third party from getting any data which is between the two ends of the consumers.
The campaign narrates real life stories about how Indians communicate on daily basis on ‘WhatsApp in their closest relationships.’ The company said the campaign reiterates WhatsApp’s commitment to privacy.
Moreover, the app increases the rate of intimacy while communicating, leading to a huge decrease in the semantic gaps between two ends. Using the high emotional quotient of Indian people, the WhatsApp company has produced a high level of influence in the hearts of Indian users which is making the app more popular. If someone starts counting Indians without WhatsApp application in their phones, the number will tend towards null, compared with the people using WhatsApp in India.
Everyone knows India is the second most populous country in the World. As per the latest sources, Mark Zuckerberg is going to introduce the payment gateways through WhatsApp which is going to boost the annual revenue of the giant. Clearly, an increase in the number of people engaged with WhatsApp application will result in an increase in use of the upcoming transaction system which will in further lead to an increase in the organization’s revenue.
