Year 2020: The world faced multiple problems in almost every field that human life was related to, due to the global pandemic. One of them being the corporate world and their associated companies that are fully dependent on their clients and customers, and always strive to provide better customer service in order to increase customer satisfaction. These companies were not prepared for the impending situation which hit the world suddenly and grew in almost all parts of the world.
The pandemic situation caused many problems for these companies out of which one of the major difficulties was the shortage of staff and overburden on the workforce. With the induction of automation in business processes, the methods of human interaction and customer service has changed significantly. Today, automation has transformed the working structures of many companies as it increased productivity and efficiency in order to drive revenue and business growth.
Due to automation, many work loads and processing time of various operations, which were highly time consuming before these processes, have reduced dramatically. Now, firms are harnessing the power of AI (Artificial Intelligence) to make faster and more effective business decisions. Firms are making use of data analytics and automated tools backed by human supervision to drive data-driven decision making into their organizations. By applying these technologies and different AI techniques, the companies now have a great working environment as they are able to meet their demands with efficiency.
The global pandemic has brought the whole world to a standstill. But automation has helped businesses to drive past the challenges brought upon by this unprecedented situation. In order to bring greater productivity into their operations, companies have actively adapted automation as these advanced technologies not only benefit the firms but they also help in improving customer service and consequently, customer satisfaction. The fully featured automated processing has created a conducive environment for businesses to grow and expand as they push their limits to achieve their organizational goals.
Whatsapp Automation
We all know that WhatsApp is the most popular messenger platform as it has a wide reach and influence in the global technology market of the world with its simple yet useful features. So as this application is used by millions of people worldwide, it is not easy to manage all the processes which run in the background in order to provide a smooth and hassle-free experience to its customers. These processes are not possible to be handled by humans alone. In this case, automation proves to be a useful tool in handling the app’s front-end as well as background operations. The app employs the processes and techniques of automation to process millions of encrypted messages and data which are constantly sent and received by their users.
WhatsApp is also a great platform for businesses as it helps them to reach their target audience in a short span of time. It is one of the best places for business representatives to connect with their customers in a personalized manner which is why WhatsApp has also launched WhatsApp business which is a very helpful tool for businessmen and customers alike. It comes with some beneficial features like sending automated alerts and notification to the customers, accelerating the sales and services by automatically responding and assigning the next tasks for sales staff, ensuring high security so that no one decodes the data which is transmitted between the sellers and customers. So that is how automation plays an important role in the world’s most used messaging app WHATSAPP.
