TOP USE CASES OF WHATSAPP CHATBOT IN ECOMMERCE
The e-commerce ecosystem is on the rise and has substantially grown in the past year. According to Statista, 2020 witnessed more than two billion customers purchasing products and services over the internet. Furthermore, the report revealed that global e-retail sales crossed 4.2 trillion U.S. dollars. It is no secret that online shopping is now a primary activity of internet users. The numbers will only rise with an increase in affordable internet plans and multiple e-retailers running heavy discounts. Hence, this might be the correct time to jump onto the e-commerce bandwagon and start your online business.
However, have you wondered how you can leverage WhatsApp to attain your business goals? We will tell you how. Let’s check out the popularity of the app. As per Statista, WhatsApp had two billion monthly active users in March 2020. Additionally, Sensor Tower reported that in April 2021, there were 13 million downloads of the app, which is higher than its closest rivals – Telegram and Facebook Messenger. Hence, a large number of potential customers are present on this platform. Now is the time for businesses to utilize the power of WhatsApp chatbot.
Simply put, a chatbot is a computer program aimed at stimulating a human conversation. The main feature of a chatbot is that it functions independently of a human operator. Here, the interactions are either in the form of texts or voice commands.
A WhatsApp chatbot is computerized software fueled by AI that initiates a conversation through the WhatsApp chat interface. A set of automated responses facilitate these chats. WhatsApp E-commerce chatbots are empowering businesses to operate online through improved customer services, real-time conversations, and prompt personalized assistance. In this article, we have listed down a few of the top use cases of WhatsApp chatbot in e-commerce.
USE CASES OF ECOMMERCE CHATBOTS
Now that we have piqued your interest, see how you can use WhatsApp chatbot for your business.
Lead generation
In sales, lead generation is an important yet uphill task. WhatsApp chatbot for e-commerce allows you to automate the process, and initiate a conversation with the customer through a click-to-chat link. At this stage, you can easily collect their name & contact details and link a quick call-to-action.
Feedback collection
What your current customers say about you will drive your future customers. Nevertheless, collecting feedback can get tedious. The built-in camera feature of WhatsApp allows the clients you send quick videos and images of your product along with a quick review.
Query management
Customers can resolve all queries at any point in time with the 24/7 availability of the chatbot. Be it a product-related query or a payment-related issue, the automated set of solutions cater to every need of the customer without them having to wait.
Alerts and notifications
When placing orders online, some sites will ask if customers wish to receive order-related updates on WhatsApp. Here WhatsApp chatbot comes into play. Right from placing an order, tracking it, to finally receiving the parcel, the WhatsApp chatbot will keep them posted.
Customer support
Once the sales are closed and the product is delivered, a quick post-purchase check-in can be done using a WhatsApp chatbot. You can also provide installation instructions, therefore enhancing the customer experience.
An Invesp report indicated that 34% of e-commerce customers have embraced AI chatbots, which is higher when compared to other industries. Hence, WhatsApp chatbots have massive potential to escalate and aid your online retail business. We have listed some of the pros of WhatsApp chatbots.
- 24/7 availability: A WhatsApp chatbot is available throughout the day for 365 days. Therefore, customers can interact with them at any hour of the day to gather information about your business, close sales, or remediate queries without delay.
- Multilingual conversations: With the WhatsApp chatbot, language will no more be a barrier to growth. The system supports conversations in vernacular languages so you can expand your horizons.
- Cost-effective: WhatsApp bots eliminate the necessity of training and maintaining a team of full-time customer care executives.
- Easy integration with multiple technologies: With technological improvements, the fear of obsolesce is null in the case of the WhatsApp chatbot. WhatsApp can be easily integrated with any emerging technology, and developers can create advanced bots capable of handling complex queries.
The modern customer is aware, inquisitive, and believes in fruitful conversation before committing to a sale. They surely do not like being treated as a profit-earning apparatus. Businesses must take into consideration these factors when developing strategies to connect with their clients. WhatsApp chatbot is a personalized channel of communication that allows you to interact closely with your potential leads, quickly move them down the marketing funnel, and close sales.
If you wish to enhance the lead generation strategy of your Ecommerce business and provide a seamless digital customer experience, then Whizard API is the way to go.