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TOP 4 EFFECTIVE CHATBOT MARKETING TIPS TO POWER YOUR BUSINESS

Conversational marketing has become the new buzzword across different industry verticals. Businesses that are leveraging chatbots in their organizational operations are gaining considerable traction in terms of workflow efficiency and employee productivity. With the advent of digitization, online businesses are increasingly shifting towards automation of routine business procedures. Be it dealing with customers as the first point of contact, resolving customer queries or generating leads in a more cost-effective and efficient way, automation-powered tools such us chatbots are leading the way. 

Chatbots are powering business-customer interactions in a way that is positioning them at the top of the marketing strategy of many businesses. When it comes to conversational marketing for business, the essence of the term is listening and understanding the needs of your customers rather than a one-way form of communication where businesses simply boast of their capabilities. If you are someone who wants to comprehend how chatbot marketing can help your business succeed, then you are one step closer to actually achieving this goal.

What is chatbot marketing?

Chatbot marketing, in essence, means marketing products and services of a business by using chatbots to communicate with current and potential customers. This form of marketing not just focuses on the sales aspect of a business-customer interaction but also takes into account a customer’s behavior, needs and expectations from a business. This makes it easier for companies to tailor their service offerings and personalize it according to the needs and desires of their target audience. 

Moreover, with the integration of WhatsApp in chatbot technology, the channels of communication have become even more convenient and seamless for both businesses and their customers. For instance, a WhatsApp chatbot for travel and hospitality can help travel companies and hotels to provide booking confirmation details on WhatsApp chat itself without the need of directing their customers to the company website.  

Chatbot marketing tips to grow your business

One way to stay on top of your competition in the digital world is to embrace new advancements as and when they arise. If used judiciously and with the right guidance,  elevate a business’ presence by providing a wider reach and efficient communication strategy across multiple platforms. Below are some important chatbot marketing tips that can help you scale your business and grow it manifolds.

Create a conversation tunnel

Though AI-powered chatbots are well-equipped to act as the first point of contact for a business, the overall chatbot automation technology is relatively new. This is the reason why it doesn’t fully understand the nuances of human language and their requirements. Thus, it is important to create a proper conversational flow to make it easier for chatbots to answer a  specific set of questions at any given time. Also let the users know that they can approach a human agent anytime if the chatbot is unable to solve their queries. 

Personalize service offerings

In a time when the competition is at its peak, every business wants to reach their customers faster than their overarching competitors. One way of doing that is through personalization. Customers often wish to be treated as a human first and a customer later. They appreciate brands that try to understand their needs first and then promote/customize their products according to their client’s preferences. Chatbots can retrieve a lot of information from their conversations with clients on WhatsApp which ultimately helps brands to customize services to enhance customer experience. 

Identify frequently asked questions

Oftentimes, there is a common set of questions customers generally ask. Identifying those queries and programming the chatbot accordingly can save businesses a significant amount of time, money and effort. The customer service team of a business deals with these types of queries all day long. Hence, they can provide useful insights to tackle redundant questions and can even create a Frequently Asked Questions section on the company’s website.

Track chatbot performance

Once the WhatsApp chatbot is in action, one of the most important steps is tracking its effectiveness through some performance metrics. If the chatbot is working efficiently and in alignment with the company’s objectives, it would reduce the need for human interference. For instance, Whizard API is a WhatsApp automation solution provider that equips its clients with a dedicated dashboard to track clicks and other factors that judge a chatbot’s effectiveness. 

The consumers of today are more demanding and particular than their predecessors. If their needs are not met, they will simply shift to your competitors in no time. Therefore, it is essential to grab their attention and then retain their interest to drive business growth and profitability. And chatbot marketing is the perfect way to do that. It can not just help businesses to improve the efficiency of their workflows but also aid in lead generation, query resolution, exchange of documents and overall customer support automation. Hence, if enhancing customer satisfaction and driving business growth at the same time is on your bucket list, then chatbot marketing is the way to go.

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