A BEGINNER’S GUIDE TO CONVERSATIONAL MARKETING
Over the years, we have seen many new forms of communication helping us get our message across and vice versa. We have come a long way from telephones and have now entered a phase where automation-powered communication is shrinking distances all across the globe. This is not just because the market is expanding and newer technologies are making their way in. But this shift has also been prompted by the changing customer behaviour and preferences. With changing times, the market conditions and marketing methods have also evolved from being largely product-centric to becoming more customer-centric. And this has given rise to conversational marketing.
Conversational marketing is a dialogue-driven method of communication that helps brands engage customers and build meaningful relationships through the power of conversation. Now you must be wondering, this sounds a lot like current marketing strategies. So let us take you through the world of marketing to know more about how conversational marketing, in particular, is the fastest way to move customers through your marketing and sales funnels.
Every business wants to implement a marketing strategy that results in higher returns but seldom do they invest in efficient customer service support to improve things from the ground up. Though there have been many forms of marketing in previous years that have focused on customer service, the foundation has always remained the same – building relationships through meaningful conversations.
When compared to other traditional methods of digital marketing such as email, social media or content, conversational marketing is a relatively newer approach. This method owes its late arrival to the advent of chatbots that made their entry only recently. Chatbots are automated conversational agents that make business-customer interactions easier, faster and more seamless.
What are the benefits of conversational marketing?
Being a consumer, what would you rather prefer – reading long brand emails and newsletters or conversing about the same topic over text? According to a report by Simple Testing, more than 60% of people read their SMS within 5 minutes. This clearly shows that using instant messaging platforms such as WhatsApp or Facebook is the best way forward if your business wants to get a fast turnaround on their communication.
Moving a step ahead in the direction of effortless customer service, conversational marketing uses these same instant messaging platforms to offer fast and personalised customer support. Not just this, it also makes it possible for businesses to cater to the demands of their clients without having them leave the chat window. Following are some benefits of using conversational marketing that can help you refine your business marketing strategy.
Real time communication
The main essence of this form of marketing is interacting with customers on a real time basis. This allows the customers to start, continue or pick up their conversations at their own pace and according to their desired needs. It also helps businesses establish a factor of trust among their target audience. When you listen to the needs and expectations of your customers in real-time, it helps you understand and address those queries faster which ultimately leads to better and more long-lasting business-customer relationships.
Improved, personalised conversations
One of the most important benefits of conversational marketing is the ability to personalise messages and design conversations based on the needs of the customers. When businesses make an effort to know their audience, listen to their needs and provide customised solutions at every digital touchpoint, the result shows in terms of improved customer satisfaction and greater conversions. Although many brands struggle to deliver personalised services at scale, this is where AI-powered chatbots come in. They not only help businesses with custom chat flows but also integrate into their CRM softwares to make workflows faster and more efficient.
Gain insights for future strategies
When talking about conversational marketing, how can we not mention conversational AI and its plethora of use cases in enhancing workflow efficiency. There are many AI tools that help businesses gather relevant data from customers such as contact details, Aadhar card, PAN card and other important information. By interacting with customers online, firms can use these conversational tools, such as chatbots, to gain valuable insights and feedback about customer preferences and suitably mould their service offerings for maximum returns.
If there is any form of marketing in today’s time that does justice to a brand’s vision of delivering seamless customer service, then conversational marketing tops the list. It not only enables firms to make the most of their marketing efforts, but also helps them to take a consumer-first approach.
To achieve the best results, expertise and trust are two things that can help you get to where you want to be. Let the experts at Whizard API guide you through the journey of conversational marketing with its fast, efficient and seamless conversational AI solutions.
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